Increased brand awareness through retargeting
Braem is a company in the truck sector in Handzame, specialising in the global sale of used trucks. The company has been advertising on TrucksNL for more than 15 years, placing around 500 advertisements per month. In 2020, they added the product retargeting service from TrucksNL, which has resulted in more conversions.

Looking for professional help for banners
Gradually, Braem decided to have the banners provided by TrucksNL "In the past, we did our own testing using our own website's cookies. Unfortunately, the results were disappointing and we stopped doing this. Eventually we got in touch with someone from TrucksNL and decided to try banners through them. The ad banner still performs well," says Jeroen van Braem.
That the ad banner performs well is evident from the statistics. Braem's retargeting banner has a conversion rate that is above average. "Every quarter I get a nice report from TrucksNL where I can see the results."
Why banners?
"We chose banners to increase our brand awareness on websites. We want visitors to click on our banner so that we generate more conversions, which ultimately leads to more sales."
TrucksNL can apply banners to reach people interested in the products and/or services the company sells. This is done by displaying banners with on various relevant websites. When someone then clicks on your banner, they are redirected to the company's website.
Whether Jeroen sees the benefits of banners? 'Yes, right now we are looking at additional opportunities with TrucksNL to perform even better.' 'TrucksNL is a very professional company and has proven to deliver results. My compliments!
About Braem
Bream was founded in 1954 by two brothers both with a passion for trucks and engineering. Over the years Braem has grown into a leading company with around 250 employees. Their headquarters are in Handzame where they currently have around 500 vehicles in stock in their showroom. Besides selling used trucks, Braem also sells aggregates and truck parts for MAN & Mercedes-Benz. In addition, Braem also offers repair services.
Who their customers are is a good question, which Jeroen says is very diverse: "Sometimes it's a transport company and other times it's someone from Africa who needs a water tank to supply his village with water'".
