Cookie statement

Cookies are small text files stored on your computer, tablet or phone. They make our websites work properly and make your experience more personal and user-friendly.

• First party cookies
  These are placed by the website you visit, and are used for essential functions and personalized settings.

• Third party cookies
  These are placed by outside parties and are not directly related to the website you are visiting. They are often used for advertising and tracking.

Technically, first and third party cookies are the same; the difference is in who places them.

The retention period varies for each cookie and can be reset with each visit.

• Session cookies
  These are removed as soon as you leave the website. Among other things, they provide security and ease of use.

• Permanent cookies
  Also called persistent cookies. These remain stored longer and ensure that your preferences are readily available the next time you visit.

There are several types of cookies that TrucksNL uses:

Functional cookies

These cookies are essential for a properly functioning website.
Functional cookies are always placed. No consent is legally required for these.

How does TrucksNL deploy them?

• Login and stay logged into your TrucksNL or TradeWorld account.

• Sending contact forms to pre-fill your information.

• Save Favorites.

• Remember language and country settings.

• Save cookie preferences so you don't have to choose every time.

Analytical cookies

These are used to track visitor statistics, and are essential to measure the performance of a website, and help to improve the website and make it more user-friendly.
Analytical cookies are anonymized and do not process personal data.

Tools used by TrucksNL:

• Convert
  A/B testing of different versions of the website to compare performance, improve usage and increase conversion rates.

• Google Analytics
  Measures how visitors use the website. Data is anonymized and is not shared with third parties.

• Microsoft Clarity
  Displays heatmaps, session recordings and user interactions to see where visitors click, scroll or drop out. This information allows TrucksNL to optimize the user experience.

• Salesforce Personalization
  Provides insight into user segments and enables personalized recommendations.

Marketing cookies

Are essential for capturing browsing behavior within both single and across domains. They gather information about user activities in order to use it to present personalized ads. They can also be used to measure the success of marketing campaigns.

Tools used by TrucksNL:

• Bing Ads
  Ads in Bing search results, including click and action metrics.

• Criteo
  Dynamic retargeting based on interests and behavior to reach new buyers.

• DoubleClick
  Measure clicks and requests to improve ad campaigns.

• Floodlight Pixel
  Records conversions and events and prevents double counting.

• Google Ads
  Makes ads visible in Google search results and measures clicks and requests.

• Google Marketing Platform
  Integrated advertising and analytics platform for campaign optimization.

• Leadinfo
  Recognizes companies visiting our websites and links this to public company data.

• Meta (Facebook & Instagram)
  Displays ads to people who previously visited our website.

• RTB House
  Personalizes ads through real-time bidding and deep learning.

• Salesforce Marketing Cloud
  Personalizes newsletters and marketing communications based on your preferences.

• TikTok Ads
  Reaches new audiences through TikTok and measures responses and effectiveness.

Web beacons (also called "pixel tags" or "clear gifs") are small, often invisible images or pieces of code that appear on a website, in documents or emails. Web beacons communicate with a server and can tell, for example, whether an e-mail was opened, which link was clicked, and which device was used. Web beacons are useful for analytics, tracking and personalization.

• Cookies
  TrucksNL uses cookies on its domains trucks.nl, trucksnl.com, trucksnl.be, tradeworld.eu and all associated subdomains.

• Web beacons
  TrucksNL uses web beacons in e-mail communications such as newsletters.

With our permission, partners may deploy third-party cookies and similar technologies. These partners assist us in managing our websites, apps, services and tools, resulting in an improved, faster and safer user experience for you.

You can delete or disable cookies (and JavaScript) yourself through your browser settings. Please note that this may affect the functionality of the website. Consult your browser manual for an explanation.

You can change your cookie preferences for TrucksNL at any time via Customize cookies.

View the comprehensive list of cookies on TrucksNL Cookie Details.

Want to know more about how we handle personal data? Then please read our Privacy Statement. There you will also find our contact information for questions about this cookie statement.